“The Codenhagen Challenge” won the award for “Best use of Social Media” at the City Nation Place Global Awards 2018. It was shortlisted in the categories “Best Media and Brand Owner Partnership” and “Travel and Tourism” at the World Media Awards 2019 and it was shortlisted for “Best Use of Gamification” at the “Festival of Media Global Awards 2019”.
Our “Codenhagen Challenge” concept was a coding challenge from Copenhagen’s developer community to the international community, challenging them in their own coding languages (C++, C#, JavaScript, etc.) in questions related to the work and life as a coder in Copenhagen.
With the overall purpose of sparking an interest in moving to Copenhagen to work as a developer, the challenge functioned as a community-to-community challenge and on the same time an invitation in the languages that only they understood.
A twist of Counter Strike enabled effective social media sharing through CS:GO pro-players’ channels as well as the developers’ own channels.
In this way, the concept was able to take advantage of the developers’ pride in the language that they work in as well as the eSport event BLAST:Pro Series in Copenhagen.
Through the live stream of the BLAST:Pro event, CS:GO pro-players’ social media sharing and the “challenge” aspect itself generated more than 75.000 unique visits to Codenhagen.io.
The specific coding challenges that the users completed enabled us to do very personalised retargeting, offering the developers relevant jobs for their specific set of coding skills.
In order to convert the visitors to the Codenhagen.io website, the concept was integrated with my overall campaign focusing on attracting talented foreign developers to the open IT/Tech jobs in Greater Copenhagen.
The flow chart explains the combined digital flow for the international talent attraction campaign incorporating the Codenhagen gimmick as an integrated part of the lead dialogue.