Digital B2B Marketing Setup
This is the overall digital B2B marketing strategy that I developed for Copenhagen Capacity’s investment promotion activities. The model above is a visualization of the digital setup divided into the various phases involved in the customer journey from initial awareness to closing the investment cases.
The model focuses on the main areas of our B2B marketing activities showing the customer journey as a continous process of interlinked activities throughout the entire journey.
Business intelligence and activation of digital data is a major aspect in the strategy. The active use of data and business intelligence helps focus our marketing efforts and make the entire lead qualifying process as smooth as possible.
On the same time, it fosters better collaboration across the entire organisation – and in particular in the collaboration between Marketing and Sales – by increasing the transparency of our digital activities and demystifying this very complex process.
